What is SEO service and the work of SEO?
SEO services is a hot keyword on the Internet with the number of searches expected to increase continuously in the near future. Thanks to SEO services many businesses, especially small and medium-sized businesses have been known, since then, revenue has grown significantly. This is because their website has been optimized for SEO standards and has good rankings on search engines, especially Google.
So what is SEO service that is so beneficial? Let's learn with Viet SEO everything around this concept, especially businesses who are intending to find partners to implement SEO projects!
First of all, we need to understand what SEO is. SEO stands for Search Engine Optimization or search engine optimization, is a solution to optimize the quality and quantity of website traffic on search engines (Google, Bing, Yahoo!, ...). Simply put, SEO is the optimal solution for your website to rank higher on the results page of these search engines.
According to experts in the field of Digital Marketing or SEO services, every day, tens of millions of people around the world access search engines to find products/services to buy and of course the first results. will be "clicked immediately" by the user when seen. Therefore, a website with high rankings will bring many advantages to businesses.
SEO Services: How does SEO work?
Usually when you need to look up anything, you go to Google, Yahoo or Bing! to perform your search query. After accessing, you will conduct a search by typing (entering) a question or keyword in the search box. They will then provide you with a list of results of websites that are likely to answer your question or be related to your keyword - this is the main purpose of any service. Which SEO.
However, why are search engines capable of returning such results? and why are the outputs sorted?
The answer is that Google (or other search engines) will use robots programmed by them to analyze, synthesize and arrange all information and content before displaying it on the results page. This information will be integrated into the search engine by the robot in the form of a binary (0 1) system for indexing, also known as index.
The index will then continue to operate on an algorithm designed to find connections between metrics and the information Internet users are looking for. Websites that are optimized according to Google's SEO standards and have high reputation will be prioritized by Google. How is a standard website SEO Google, please refer to this article on how to optimize SEO for this website of Viet SEO!
SEO services and things businesses need to know before implementing the project
Before signing an SEO service contract, you need to know the following 3 basic contents: Quality traffic, traffic volume and organic search results.
1. What is Quality Access in SEO Services?
Traffic is essential for the success of any SEO service. Quality visits are considered visits from potential customers who are genuinely interested in your website's products and services.
How is the customer really interested in the product or service? It is they who will actively search for the product information they need on Google or any other search engine. This makes SEO services different from Facebook - in this platform users will be in a passive position to see product information advertised by sellers.
2. The number of accesses
When your website already has good traffic from potential customers who visit your website through the above results pages from the search platform, then this traffic optimization is the stage. next that you need to proceed.
The number of visitors or the number of users to the website will be directly proportional to the revenue of your business, that's why SEO services will be indispensable in any digital marketing strategy, especially in the context of the growing Internet. developed as it is today.
3. Natural search results
In the search results page, you will easily see two types of results: SEM - advertising results with the AD or QC notation at the top of the results and SEO - organic search results or all those that don't. contains the above two symbols. SEO's organic search results are natural visits from Internet users without you having to put in too much effort to entice them to your website, or in other words spend money on advertising.
Compared to organic search results, results from ads will have to be more expensive, and once you stop spending money on advertising, your website visits will drop significantly. However, everything has its pros and cons, right? Why does your business need to perform SEO services?
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Vietnam SEO
Why does your business need SEO services?
The Internet is a great tool to bring customers closer to your products/services, and SEO is the catalyst to make that process happen faster. If you want your website to be known by many people, access to see products and then make a purchase decision, your website must first appear in the search results page and especially on the front page. First because users tend to trust and click on the first results, after the SEM results.
Great benefits that SEO services will bring to businesses
With the above content, you probably already know that SEO services bring many benefits, especially for businesses, but what are these benefits specifically, then in this section Viet SEO will mention 4 benefits the basic that a project from SEO services will bring to your business.
1. Increase brand awareness
If your website is optimized for SEO standards as the website SEO optimization guide mentioned above and the content is attractive, the more it will be appreciated by search engines and Internet users. . As a result, your website will easily be on the first page of results when users search for related keywords.
But you need to keep in mind that SEO standard web design is not a one-time job, it needs to be constantly updated, because you should remember that your competitors are also constantly improving their website position. .
2. Get quality traffic
As mentioned about the importance of traffic (visits) above, if your website can meet the information or products that Internet users are looking for, then you will be able to stay. your website longer, or attract them to refer to other pages, especially the product/service introduction page, they may even become customers of your business.
3. Improve your business's ROI (Return on investment) & revenue
An SEO optimized website is a website that generates revenue. Do you know? If your web pages are more optimized, the higher the ROI? But what is ROI? ROI is the ratio of profit earned to the cost you invest, calculated by the formula: (revenue - cost)/cost.
4. Cost savings
Compared to SEM, SEO services have lower costs but effective results last longer. Specifically, in PPC or SEM, you pay 1 dollar for a click on the website and if a day your website has 200 clicks, that means 1 month you have to pay about 6000 dollars, about 140 million VND.
It's worth noting, if those clicks are from real customers, your ROI may be high, but what will the consequences if most of that traffic is coming from your competitors who only Go to see the information, not buy the product, ...? However, because SEM has its own strengths, people still use it. But in terms of cost, SEO will be superior but in return you need more time to be appreciated by Google bots.
What are the steps taken in an SEO service?
- Step 1: Search for suitable keywords according to consumer trends and competitor analysis
- Step 2: Check and analyze the website's activity
- Step 3: Conduct onpage optimization on the website, declare the website on google, bing, install google analytics...
- Step 4: After completing the above 3 steps, you proceed to build new and attractive quality content and images.
- Step 5: Go backlinks on satellite sites, MXH, Blogs, forums, ... to increase your credibility as well as let Google bot know your website
- Step 6: The last step is to check and evaluate the process of implementing SEO services.
Above Viet SEO has introduced an overview of 6 steps, don't worry because we have not mentioned it in detail. Viet SEO will introduce you to a detailed article about the standard process of implementing an SEO service in the near future!
What is special about SEO services at Viet SEO Company?
SEO services is no longer a new concept, but this concept has become so popular that if you search for the keyword SEO services on Google, you will get more than 20 million related results of which thousands of results. will be the Agency operating in this field. So what is outstanding about Viet SEO Company?
Various SEO service packages with extremely reasonable fees
Technique, content and link building for the website are 3 actions that will be performed in every SEO service package of Viet SEO. 5 basic service packages currently being deployed in Viet SEO are:
- SEO standard website optimization: Is the first basic essential service package to ensure the effectiveness of a complete SEO campaign. If you choose this package, Viet SEO will make your website friendly to Google from URL, meta title, meta description,...
- Keyword SEO: Time is the strength of Viet SEO in this service package, from only 2 months, the keywords you choose will gradually appear in high rankings in Google's search results page.
- Local SEO: The development of Google maps has led to the development of this local SEO service. In fact, in the US, up to 87% of people look for local information (restaurants, hotels, ...), especially when they are on the road, and this number in Vietnam is also increasing.
- Penalty removal service from Google: If suddenly your website disappears, it is likely that they have been infected with one of Google's algorithms, you do not need to worry too much, call Viet SEO for support.
- SEO Video: The power of Video is increasingly affirmed in the current image-filled era, that's why Youtube has risen to become the 2nd largest social network in the world. Understanding the benefits that video can bring to the image of your business, Viet SEO will optimize the content on your existing videos and help them appear on the Google search results page.
Quality SEO services with experts with more than 6 years of experience
In addition to a variety of service packages, Viet SEO is also confident in our expertise because we are experts in the field of SEO services for more than 6 years and have studied and worked in a foreign environment. English - French - Vietnamese are the 3 languages we use mainly in our projects. In addition, with each digital marketing package, we will commit to keep your website's keyword results at the top for a period of 3 - 6 months.
The introduction of SEO services of Viet SEO has closed today's article, hopefully after this article, you will better understand what SEO services are that many businesses today come to as well as consider in planning. The upcoming overall digital marketing of the business.
